About us

We are a private investment firm led by Yasser Elshair, a seasoned entrepreneur with over 20 years of e-commerce expertise. Our journey has been defined by grit, innovation, and a relentless drive to build and scale businesses to 8-figure successes. Our track record includes everything from founding companies and growing them organically to acquiring, selling, and strategically investing in businesses. At the core of our operations are passion, persistence, values, and agility.

Our Focus

We're selective, targeting companies primed for enhancement across operations, marketing, and financial structures. With a lens on long-term potential, we're in it for the journey, not just the destination.

Our Approach

We're independent, utilizing no external financing or investors. We act swiftly, closing deals with creativity and efficiency.